全域旅游背景下“京畿长城”国家风景道发展建议

Development Suggestions for "Jingji Great Wall" National Scenic Byway Under the Background of All-for-One Tourism

中文关键词: 全域旅游  旅游风景道  “京畿长城”

英文关键词: all-for-one tourism  tourism scenic byway  "Jingji Great Wall"

中文摘要:

      随着全域旅游战略的深入推进，自驾游成为国内旅游市场的重要形态，旅游风景道作为交通与旅游融合的重要载体，对促进区域资源整合与产业升级具有重要意义。以“京畿长城”国家风景道为例，在实地调研与政策分析的基础上，指出其通过串联长城文化资源与沿线生态景观，在弘扬长城文化、扩大内需、推动乡村振兴等方面作用显著，但也面临着长城文化挖掘带动不足等问题。进而从突出文化场景消费、构建智慧文旅体系、加强要素供给等方面提出建议，以推动风景道的高质量发展。

英文摘要:

      With the in-depth advancement of the all-for-one tourism strategy, self-driving tours have become an important form of the domestic tourism market. As a crucial carrier for the integration of transportation and tourism, scenic byways are of great significance for promoting regional resource integration and industrial upgrading. Taking "Jingji Great Wall" National Scenic Byway as an example,based on field investigations and policy analysis, this paper points out that the byway, by connecting the Great Wall cultural resources with the ecological landscapes along the route, has played a significant role in promoting the Great Wall culture, expanding domestic demand, and promoting rural revitalization.However, it also faces problems such as insufficient momentum due to inadequate exploration of the Great Wall culture. Furthermore, suggestions are put forward from aspects such as highlighting cultural scene consumption, building a smart cultural tourism system, and strengthening factor supply, so as to promote the high-quality development of scenic byways.