地方传统文化资源驱动乡村旅游创业的实践模式与优化路径——以河北省为例

Practical Models and Optimization Paths of Rural Tourism Entrepreneurship Driven by Local Traditional Cultural Resources: A Case Study of Hebei Province

中文关键词: 传统文化资源  乡村旅游创业  创业实践模式  乡村产业振兴

英文关键词: traditional cultural resources  rural tourism entrepreneurship  entrepreneurial pratical models  rural industry vitalization

中文摘要:

      河北省乡村旅游创业实践通过创新模式探索，提炼出3种差异化路径:以技术沉浸式参与为核心的文化体验型、以设计赋能IP为特色的文化创意型和以系统保护与社区共生为基底的文化生态型创业模式。3种模式在技术介入深度、文化原真性保持和经济效益方面形成梯度差异。研究表明:资源禀赋决定模式适配性，强叙事性文化资源适宜体验型创业模式，非遗富集区优先创意型创业模式，传统村落集群则倾向于生态型创业模式。研究构建的分类框架及相应优化路径，为破解资源活化不足与同质化竞争困境提供了系统性解决方案，对乡村振兴战略下的文旅创业具有一定参考价值。

英文摘要:

      The practice of rural tourism entrepreneurship in Hebei Province has explored innovative models which can be distilled into three distinctive entrepreneurial paths: the cultural-experiential model centered on technology-immersive participation, the cultural-creative model featured by IP empowerment through design, and the cultural-ecological model based on systematic preservation and community symbiosis. These three models form a gradient in terms of the depth of technological intervention, the maintenance of cultural authenticity, and economic benefits. Research indicates that resource endowment determines model adaptability: cultural resources with strong narratives are suitable for the experiential model, intangible cultural heritage enrichment areas are prioritized for the creative model, and traditional village clusters tend towards the ecological model. The classification framework and corresponding optimization paths constructed in this study provide a systematic solution to the dilemmas of insufficient resource activation and homogeneous competition, offering certain reference value for cultural tourism entrepreneurship under the rural industrial revitalization strategy.