数智化赋能文旅融合的挑战与应对策略——以吉州窑为例

Challenges and Countermeasures of Digital-intelligent Empowerment for the Integration of Culture and Tourism: A Case Study of Jizhou Kiln

中文关键词: 数智化  文旅融合  吉州窑  人才培养  产业协同

英文关键词: digital and intelligence  integration of culture and tourism  Jizhou Kiln  talent cultivation  industrial collaboration

中文摘要:

      以吉州窑为例，通过案例研究探讨数智化赋能文旅融合的挑战与应对策略，旨在通过技术创新与资源整合推动文化遗产的传承与文旅产业的高质量发展。研究发现，当前数智化赋能文旅融合存在技术应用、人才培养、营销推广及产业协同等方面的问题。基于此，提出4 方面策略:加强数智化基础设施建设与新兴技术应用，优化数据共享机制；构建校地协同人才培养体系，提升从业人员数智化能力；创新新媒体精准营销与沉浸式体验推广，增强品牌传播力；推动产业链内外协同，深化与教育、体育等其他产业融合。

英文摘要:

      Taking the Jizhou Kiln as an example, this paper explores the challenges and countermeasures of digital-intelligent empowerment for the integration of culture and tourism through the case -study method. The aim is to promote the inheritance of cultural heritage and the high -quality development of the culture-tourism industry through technological innovation and resource integration.The study finds that there are currently problems in the digital-intelligent empowerment for the integration of culture and tourism in terms of technological application, talent cultivation, marketing promotion, and industrial collaboration. Based on this, four strategies are proposed: Strengthen the construction of digitalintelligent infrastructure and the application of emerging technologies, and optimize the data sharing mechanism; Construct a school-local collaborative talent cultivation system to enhance the digitalintelligent capabilities of practitioners;Innovate the precise marketing of new media and the promotion of immersive experiences to enhance brand communication power; Promote the collaboration within and outside the industrial chain and deepen the integration with ohter industries such as education and sports.