基于Kano 模型的花瑶挑花纹样压花产品设计研究

Research on the Design of Huayao Cross-stitch Patterns in Flower-pressing Product Based on the Kano Model

中文关键词: Kano 模型  花瑶非遗  压花艺术  文创设计

英文关键词: Kano model  Huayao cross-stitch  pressed flower art  cultural and creative design

中文摘要:

      乡村振兴背景下，为满足用户需求并提升用户满意度，对非遗文化——花瑶挑花纹样在压花艺术领域进行创新设计。主要借助Kano 模型、用户满意度系数(SI)和不满意度系数(DSI)，将用户需求层次进行分类并明晰设计关键方向，从功能设计、外观设计和特色设计3 个方面对花瑶压花文创产品进行创新设计，同时通过用户诉求反馈，确立需求的权重排序，再从个性化体验与民俗文化特色等角度，对产品进行创意设计和服务升级，最终形成了具备纪念性、民族特征及地域特质的压花文创产品和系列DIY 课程，为花瑶地区民族文化的传承以及乡村振兴战略的实施提供了理论和实践依据，为中华优秀传统文化创造性转化和创新性发展研究提供借鉴。

英文摘要:

      To respond to the call of rural revitalization, in order to meet the needs of users and improve user satisfaction, this study carries out innovative design of intangible cultural heritage-Huayao crossstitch pattern in the field of pressed flower art. The research primarily utilizes the Kano model along with the Satisfaction Index (SI) and Dissatisfaction Index (DSI) to classify users’ needs and clarify key design directions and innovatively designs Huayao pressed flower creative products from three aspects: functional design, aesthetic design and distinctive design. At the same time, the study establishes the prioritization of needs and creatively designs and upgrades the product and service from perspectives such as personalized experience and folk cultural features through users’ needs feedback. Ultimately, the study results in the creation of commemorative pressed flower artworks and DIY courses that embody ethnic characteristics and regional traits. This research provides theoretical and practical support for the inheritance of Huayao ethnic culture and the implementation of rural revitalization strategies and offers valuable insights for the creative transformation and innovative development of fine traditional Chinese culture.