乡村振兴背景下地理标志商标侵权认定研究——以643 份地理标志商标侵权判决为研究样本

The Identification of Geographical Indication Trademark Infringement Under the Background of Rural Revitalization: Using 643 Judgments on Infringement of Geographical Indication Trademarks as Research Samples

中文关键词: 乡村振兴  地理标志商标  商标性使用  混淆标准  正当使用

英文关键词: Rural Revitalization  Geographical Indication Trademark  trademark use  confusion criteria  legitimate use

中文摘要:

      地理标志是实施乡村振兴战略的重要抓手，有助于发展区域特色产业、推动农村产业深度融合。地理标志商标作为地理标志和商标的“中间概念”，具有助力产业振兴的作用，并接受更严格的行政监管与司法保护。商标功能是商标赖以存在的基础，商标功能的实现关系着商标法目的的达成。地理标志商标侵权认定研究应围绕功能展开，涵盖商标性使用、侵权标准、正当使用全过程，从消费者视角判定商标性使用，以阻碍功能的实现作为侵权标准的核心内容，以产地相符推定品质相符作为地名正当使用标准。

英文摘要:

      Geographical indications are an important starting point for the implementation of the rural revitalization strategy. As the“intermediate concept”between geographical indications and trademarks, geographical indication trademarks have the role of geographical indications in promoting industrial revitalization, and are subject to stricter administrative supervision and judicial protection.The trademark function is the basis for the existence of trademarks, and the realization of trademark function is related to the achievement of the purpose of trademark law. Research on the determination of infringement of geographical indication trademarks should be carried out around functions, covering the whole process of trademark use, infringement standards and legitimate use. Trademark use should be judged from the perspective of consumers. Obstruction of the realization of functions should be the core content of infringement standards. Conformity of origin and presumed quality should be the standard for the legitimate use of place names.