Rural public cultural services play a crucial role in the comprehensive promotion of rural revitalization. However, the construction of rural public cultural services faces problems such as cultural friction caused by "supply-demand imbalance", cultural differences formed by "subject displacement",and cultural conflicts caused by "embedding failure". Based on the theory of embeddedness, measures such as creating a new ecology of cultural supply and demand led by digital technology, accelerating the emergence of new forms of collaborative management among diverse participants, deepening institutional and mechanism reforms, and building new formats for cultural development will be taken to continuously strengthen the support efficiency of rural public cultural services, enhance their production efficiency,strengthen their integration efficiency,strengthen the awareness of rural community, and help promote the comprehensive revitalization of rural culture. |