乡村振兴背景下广东大学生返乡创业影响因素分析——基于二元Logistic 模型的实证分析

Analysis on the Influencing Factors of Guangdong College Graduate's Returning Home and Entrepreneurship Under the Background of Rural Revitalization——Based on Empirical Analysis of Binary Logistic Model

中文关键词: 乡村振兴  大学生  返乡创业  二元Logistic 模型

英文关键词: rural revitalization  college graduate  returning home and entrepreneurship  binary logistic model

中文摘要:

      乡村振兴战略背景下，大学生返乡创业成为社会各界关注的话题。以广东省大学生为研究对象，运用二元Logistic 模型对问卷数据进行实证分析，剖析影响广东大学生返乡创业的主要因素，并根据研究结果探索促进大学生返乡创业的路径。结果表明，性别、学校类型、学历状况、就读专业等因素均对大学生返乡创业意愿产生显著影响。要推动更多大学生返乡创业，政府应加大创业宣传力度，扭转大学生和家长的传统观念，同时进一步完善大学生创业支持政策，为大学生返乡创业提供政策制度保障；高校应积极开展创业教育，改变大学生的创业认知水平，引导大学生充分发挥学科优势，为乡村振兴事业贡献力量。

英文摘要:

      Under the background of rural revitalization strategy, college graduate returning home and entrepreneurship has become a concern topic for society. Taking college graduate in Guangdong Province as the research object, this paper makes an empirical analysis of the questionnaire data using the binary Logistic model, analyzes the main factors affecting returning home and entrepreneurship of college graduate in Guangdong Province, and explores the paths to promote college graduate returning home and entrepreneurship according on the research results. The results show that sex, school type,educational status, major have a significant impact on college graduate's willingness of returning home and entrepreneurship. To promote more college graduate returning home and entrepreneurship, the government should increase the entrepreneurship propaganda, reverse the traditional concepts of college graduate and their parents, and further perfect the support policies of college graduate entrepreneurship to provide policy system guarantee of college graduate returning home and entrepreneurship. College should actively carry out entrepreneurship education, change entrepreneurial cognition level of college graduate,guide college graduate to give full play to their discipline advantages, and make contribution to rural revitalization.