| Clarifying the driving force of rural integration of three industries is the key issue to promote the integration and development of rural industries. By interviewing the leading enterprises, rural cooperatives, new farmers, trade associations and other new agricultural business entities in Jiujiang City Jiangxi Province, and by using grounded theory, a driving factor model was constructed to study the main influencing factors in the integration and development of rural tertiary industry in Jiujiang City. Results show that the driving factors of rural integration of the three industries in Jiujiang mainly include government factors, the development characteristics of integration subjects, growth factors, market factors and cognitive factors. These factors influence and relate to each other, forming a solid tetrahedron. Based on the above research conclusions, it is necessary to give full play to the leading role of the government, strengthen the integration of resources, enhance the positive cognition of the integration of the three industries, and promote the development of the integration of the three industries in rural Jiujiang. |