| As a new exploration of the government’s way of supporting farmers and agriculture,“officials live streaming” has gradually become powerful means to expand the market of agricultural products, increase poverty alleviation by developing industries in rural areas and promote rural revitalization strategy in post-pandemic era. Taking“ officials live streaming” event of Dandong government in July 2020 as the case, this paper obtained data through questionnaire survey and in-depth interview. Based on the theory of social development model, this paper analyzes the four dimensions of policy, resources, technology and concept and their interaction. It is found that there are some problems in the practice of Dandong“ officials live streaming” new mode of supporting farmers and agriculture, such as imperfect regulation system, lack of cooperation resource type, insufficient skills of live streaming and publicity, lagging concept of“ officials live streaming”, and so on. Based on this, it puts forward countermeasures and suggestions from the aspects of perfecting policy system, expanding cooperation resource type, strengthening learning and application of live streaming skill, changing lagging concept of“officials live streaming”, and so on. |