| The teaching of agricultural product marketing course in higher vocational colleges should grasp its own teaching features and find out the existing problems. This paper proposes to use goal-oriented theory and constructivism theory to innovate the teaching method of agricultural product marketing course, and create“ 510 model”. On student-centered basis, students can better master the knowledge and improve marketing ability through autonomous learning exercise in theory and practice, feedback from teacher and students as well as the teacher’s final summary. Through the practice of teaching methods, while achieving good results, there are also some problems, such as poor effect in selfstudy stage, gap between independent practice and group requirements, poor coordination and mutual help in the group and so on. While emphasizing student-centered role, it is necessary to appropriately increase the guiding role of teachers, pay attention to the organic unity of students’ subjectivity and teachers’ dominance. |