| What kind of power source rural revitalization depends on is the key factor that determines whether rural areas can achieve sustainable development. In recent years, the exogenous development mode that relies purely on the market or the government has encountered“ discomfort” in rural areas. On the contrary, the endogenous development theory provides a new way to activate the endogenous power in rural areas. A case study of village C in Shouguang Shandong shows that the elements of endogenous development of rural revitalization include endogenous resources, cultural identity, organizational mobilization, market development and service priority. On the basis of exploring the five elements, this paper proposes to construct endogenous development mechanism, which exists in the three levels of subject, resource and rule, and has reference significance forr ural revitalization. |