| As socialism with Chinese characteristics enters a new era, people’s aspiration for a better life and unbalanced and insufficient development have become the main contradictions of society, among which the unbalanced development between urban and rural areas is particularly serious. To resolve this imbalance, the Party Central Committee has formulated rural revitalization strategy. It is necessary to give full play to the leading role of rural finance if rural revitalization strategy is implemented. The vast rural areas are the main battlefield of new rural financial institutions. Serving rural revitalization is the bounden responsibility of new rural financial institutions. Therefore, new rural financial institutions should grasp the historical opportunity of rural revitalization, adhere to market positioning, strengthen inter-industry cooperation, innovate financial products and services, and strengthen risk prevention, so as to help the realization of rural revitalization strategy. |