文章摘要
基于“一平三端”系统的BOPPPS教学模式研究——以“花卉生产与营销”课程为例
Research on BOPPPS Teaching Model Based on “One Level and Three Ends” System——Taking “Flower Production and Marketing” Course for Example
投稿时间:2021-04-14  
DOI:
中文关键词: “一平三端”系统  BOPPPS教学模式  花卉生产与营销
英文关键词: “one level and three ends” system  BOPPPS teaching model  flower production and marketing
基金项目:
作者单位
于玲 北京农业职业学院北京 102442 
李玉舒 北京农业职业学院北京 102442 
宋阳 北京农业职业学院北京 102442 
杨易 北京农业职业学院北京 102442 
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中文摘要:
      为满足新时代花卉企业对专门人才需求,很多园林园艺专业开设花卉生产与营销课程。花卉营销是花卉产业重要岗位类型之一。结合课程特点构建基于超星“一平三端”系统的BOPPPS教学模式,能有效解决课堂中学生积极性不高、互动参与少、创新能力薄弱等难题。以“花卉营销产品策略制定”课堂教学为例,整合花卉生产与营销课程教学内容,优化模块化教学实施,利用“一平三端”系统教学平台丰富教学资源、开展师生互动,实现信息采集评价;采用BOPPPS教学模式,将教学内容分别进行课前、课中、课后时空延展;论述该整合教学模式可操作性和有效性,旨在为高职花卉生产与营销课程教学提供参考。
英文摘要:
      In order to meet the need of flowers enterprise for specialized personnel in the new era, flower production and marketing course is offered in landscape?architecture and horticultural technology specialty. Flower marketing is one of the important post types in flower industry. Combining with the characteristics of the course, this paper puts forward that BOPPPS teaching model constructed based on Chaoxing “one level and three ends” system can effectively solve the problems such as low enthusiasm, less interaction and participation, weak innovation ability of students in class. Taking “flower marketing product strategy formulation” for example, it is proposed to integrate the teaching contents of flower production and marketing course, optimize the implementation of modularization teaching, and use “one level and three ends” teaching platform to enrich teaching resources, carry out teacher-student interaction and realize information collection and evaluation. By using BOPPPS teaching model,?the teaching contents are extended before class, during class and after class respectively.?As a result, the operability and validity of this model is discussed, so as to provide a reference for the teaching of flower production and marketing course in higher vocational colleges.
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