| In order to meet the need of flowers enterprise for specialized personnel in the new era, flower production and marketing course is offered in landscape?architecture and horticultural technology specialty. Flower marketing is one of the important post types in flower industry. Combining with the characteristics of the course, this paper puts forward that BOPPPS teaching model constructed based on Chaoxing “one level and three ends” system can effectively solve the problems such as low enthusiasm, less interaction and participation, weak innovation ability of students in class. Taking “flower marketing product strategy formulation” for example, it is proposed to integrate the teaching contents of flower production and marketing course, optimize the implementation of modularization teaching, and use “one level and three ends” teaching platform to enrich teaching resources, carry out teacher-student interaction and realize information collection and evaluation. By using BOPPPS teaching model,?the teaching contents are extended before class, during class and after class respectively.?As a result, the operability and validity of this model is discussed, so as to provide a reference for the teaching of flower production and marketing course in higher vocational colleges. |