| With many advantages, agricultural products live streaming has promoted rural development. The classification of agricultural products live streaming can be divided into independent live streaming and others’live streaming, public service live streaming and profitable live streaming, mass live streaming, celebrity live streaming and officials live streaming, platform self-operated live streaming and platform non-self-operated live streaming. A legal analysis of agricultural products live streaming reveals that there are many problems such as insufficient regulation of public service live streaming, unified strong supervision model for live streaming, inability to ensure the quality of agricultural products, difficulty in protecting consumer rights, and so on. Therefore, it is necessary to perfect corresponding public service advertisement laws and regulations, classify different types of agricultural products live streaming from weak to strong supervision model, ensure the quality of agricultural products, and establish a fast dispute resolution channel, so as to perfect the legal protection of agricultural products live streaming. |