| The new concept for development is of great significance for promoting rural ecological revitalization and rural tourism development. Currently, rural tourism development is based on original advantages but lack of characteristic innovation, led and coordinated by the government but the overall efficiency need improve. The external force driving ecological development is obvious, green development remains a long and arduous task, regional limitations are obvious, internal and external linkage development is insufficient, sharing is significant, space for co-construction and co-governance is large. Therefore, this paper puts forward the path to promote sustainable development of rural tourism from the aspects of strengthening characteristic innovation, coordinating and optimizing, deepening green reform and focusing on people-oriented level. |