| In order to further develop lycium industry in Jingyuan County, Gansu Province, this paper analyzes varieties structure, input-output and sales channels of lycium industry in Jingyuan County from the perspective of farmers on the basis of questionnaire survey and field interview. Research shows that although the economic benefits of lycium industry are higher than other agricultural crops, because of farmers' low levels of culture and lycium planting technology, there are some problems such as labor shortage, low level of processing, poor sales channels, non-prominent characteristic product brand in the development of lycium industry, which lower the economic benefits of the whole lycium industry. Therefore, some suggestions are put forward for lycium industry development from three aspects of improving the technical level, promoting the organization degree of production and management, and expanding the sales market through multiple channels. |