| "Internet+" presents huge advantages in the targeted governance of network food quality safety. From the summary of the existing governance measures of network food quality safety, it is found that there are some problems such as prominent information asymmetry, low efficiency of government supervision, unsatisfactory traceability effect and difficult consumer rights protection. The reasons can be summarized as lack of information sharing, backward supervision technology, imperfect traceability system and failure of credit mechanism. According to the connotation of targeted governance of network food quality safety, combined with the background of "Internet+", this paper proposes to establish dynamic database, implementing big data supervision, rely on block chain monitoring and perfect early warning system, so as to realize targeted governance of network food quality safety, promote the healthy and orderly development of network food industry. |