百万扩招背景下高职院校招生工作面临的挑战及对策研究

Challenges and Countermeasures of Enrollment in Higher Vocational Colleges Under the Background of One Million Enrollment Expansion

中文关键词: 百万扩招  高职院校  招生工作  应对措施

英文关键词: one million enrollment expansion  higher vocational colleges  recruitment  countermeasures

中文摘要:

      高职百万扩招专项计划是党中央、国务院推出的一项利国利民的重大举措，其推出正值当前我国经济发展转型升级的关键时期，意义重大影响深远。从国家百万扩招计划提出的背景及意义着手，分析百万扩招计划对高职院校当前招生工作所产生的影响，探索百万扩招背景下招生工作应采取的应对措施，提出高职院校应当提高站位主动作为，打造特色品牌，做好生源积蓄，不断提高高职招生工作质量，推动百万扩招专项计划健康有序的发展。

英文摘要:

      China’s one million enrollment expansion plan for higher vocational colleges is a major measure launched by the CPC Central Committee and the State Council to benefit the country and the people. Its launch comes at the critical period of China's economic development transformation and upgrading, which is of great significance and far-reaching influence. Starting from the background and significance of China’s one million enrollment expansion plan, this paper analyzes its impact on the current enrollment work of higher vocational colleges, explores the countermeasures that higher vocational colleges should take the initiative to improve stance, build characteristic brand, save good source of student, constantly improve enrollment quality, so as to promote the healthy and orderly development of one million enrollment expansion plan.