地域文化融入农业会展发展的路径分析——以 2019世界园艺博览会为例

Analysis of Development Path of Integrating Regional Culture into Agricultural Exhibition—— Taking 2019 Beijing International Horticultural Exhibition as an Example

中文关键词: 地域文化  农业会展  融合发展

英文关键词: regional culture  agricultural exhibition  integrated development

中文摘要:

      在推进农业高质量发展的进程中，农业会展发挥着重要的作用，而地域文化对农业会展的发展至关重要。通过调研和分析 2019世界园艺博览会中地域文化元素的应用效果和存在的问题，总结出地域文化与农业会展相融合的途径和方法，如创新主题文化，提高地域文化承载的各要素经济主体和文化客体的水平，运用多种微观设计手法融入更多的当地文化元素和符号，增加现场活动的丰富性和文化体验的厚度等。

英文摘要:

      In the process of promoting the high-quality development of agriculture, agriculturalexhibition plays an important role，whose development is significantly influenced by regional culture. Through the investigation and analysis of application effect and existing problems of regional culture elements in 2019 Beijing International Horticultural Exhibition, this paper makes clear the causes, summarizes the path of the integration of regional culture and agricultural exhibition, such as innovating thematic culture, improving the level of economic subjects and cultural objects of various regional culture elements, integrating more local culture elements and symbols with a variety of micro-design techniques, increasing the richness of on-site activities and cultural experience, and so on.