新形势下北京高职院校招生宣传工作的应对型研究——基于北京农业职业学院2018级生源情况的调查

Study on Recruiting Students in Beijing Higher Vocational Colleges Under the New Situation—Investigation on Recruiting Students in Beijing Vocational College of Agriculture in 2018

中文关键词: 新形势  北京高职招生宣传  应对策略

英文关键词: new situation  higher vocational colleges in Beijing  Beijing Vocational Collegeof Agriculture  propaganda for recruiting students  effective strategies

中文摘要:

      高等职业教育作为现代教育的重要组成部分，越来越受到社会的关注和认可，招生宣传工作很大程度上影响着高职院校生源的数量和质量，是一项需要全盘统筹、系统设计的工作。以北京农业职业学院的生源情况调查为例，分析北京高职院校当前招生工作生源情况、招收方式和面临的困境,通过数据解析，积极探讨新形势下如何做好招生宣传工作，提出有效的应对策略。

英文摘要:

      Higher vocational education, as an important part of modern education, has been paid more and more attention by people. The propaganda for recruiting students has a great impact on the quantity and quality of students in higher vocational colleges. It needs to overall plan and systematically design. In the terms of the current difficulties faced by higher vocational colleges in Beijing, and the situation of recruiting students in Beijing Vocational College of Agriculture, this paper puts forward to the effective strategies for recruiting students.