| Sharing economy provides new opportunities for the development and innovation of
e-commerce model, the association e-commerce in community has emerged.Through studying the
background and connotation of community and association e-commerce development, analyzing the
characteristics of fresh agricultural products, contrasting the differences and advantages of community
and association e-commerce with traditional e-commerce, this paper preliminarily explores the strategy
of developing fresh agricultural products’ e-commerce in community, for example, establishing
professional team, keeping fresh agricultural products stable, identifying target groups, designing special
marketing plan. The above ways and methods may deeply get customers involve community e-commerce,
and achieve efficient and low-cost warehouse schemes. It can provide reference to promote the fresh
agricultural products by community and association e-commerce. |