北京农业嘉年华调查分析与思考

Investigation and Reflection on Beijing Agricultural Carnival

中文关键词: 农业嘉年华  调查分析  休闲农业  农旅融合

英文关键词: agricultural carnival  investigation  leisure agriculture  integration development ofagriculture and tourism

中文摘要:

      北京农业嘉年华是北京休闲农业乃至都市农业的重要业态。结合近四届市场调查结果，总结农业嘉年华的品牌成效，梳理了观光休闲、互动体验、科普文化三类农旅融合产品，从优化展馆内容，策划配套产品，增加配套设施三方面提出发展建议。

英文摘要:

      Beijing Agricultural Carnival is an important pattern to advance leisure agriculture and urban agriculture in Beijing. Combined with the results of the last four-session market surveys, this paper summarizes the brand effect of agricultural carnival and sorts out three kinds of agriculture-tourism integration modes, such as tourism and leisure, interaction experience and popular science culture. The development suggestions are put forward in three aspects: optimizing the contents of the exhibition hall, planning related products and increasing accessory facilities.